Elements of a Digipack.

There are lots of key elements that make up a digipack. You have to include the name of the band, the name of the album, the different tracks, price of the album, the link to their website, any bonus material that they are offering to the buyer, the name of the record company, any songwriters who were involved with the songs, musicians, the musicians thanks to people/fans, where and when it was recorded, and any legal jargon that must be included.

In a typical digipack, you will have the front cover, inlays (4) and the back cover. You might also include another disk that is any bonus material, i.e any bonus footage (possibly the making of the album and bloopers) and some bonus pictures that show the artists more causally then the audience might be used to seeing them.

The reason for a digipack is to help promote the album and get across the message that the artist/band want to be known for. It is meant to look desirable, and is meant to make the audience want to buy it and spend money on it. The more bonus material that they offer, the more likely the audience will be to buy it. They want to feel like they are getting their money's worth and that it would be better to buy the album then to download the tracks illegally, which would be free. 

The artist/band can also take the opportunity to sell some of their merchandise. They can include leaflets that advertise websites where fans might be able to buy T-Shirts, mugs or any other merchandise that they have decided to sell.

The inlays give the chance the artist/band to offer thanks to anyone who worked on the album, helped produce the songs, family and friends and also their fans. They can make it more personal by signing the album (obviously they will just print the signature on every album, but it still make the audience feel like the album has been done personally by that artist). By giving a message to their fans they can thank them for all of the support that they have offered, and this makes the audience feel that they should continue buying their albums and going to their performances as it is all appreciated.