Adverts and Websites.

The purpose of having websites and adverts is to make sure that the audience are informed about the release of the artists album, to give them reviews and bonus features and to give the audience something extra.

It means that the audience are able to have a connection with the artist and find out more about them as a person. It also keeps them up to date with release dates and tells them what songs will be on the album and how much it will cost them to download and to buy. 

There is normally:

The title of the album.
Image of the album.
Straplines.
Reviews.
The production company.
A website.
Theme.
Links to purchases, i.e - Amazon, Play.com
A colour scheme.
CD/DVD logo.
Artist image.
Record company.
Star ratings.

Title of the album:

The title of the album tells the audience what the album will be called and what they need to type in if they wish to search for the album and find out a bit more background on it. 

Image of the album:

On the advert there will be an image of the album so that the viewer knows what the album is going to look like, so that if they go into a store they will be able to recognise it. 

Straplines:

A strapline tells the buyer basically who the artist is, what they do and also why they should buy the album. It is meant to attract the customer and make them remember the album and also the artist. 

Reviews:

This gives the audience the chance to see what respected companies/people think of the album. For example, there could be reviews from Q magazine, which is known for their knowledge in music. People trust these reviews as they trust the opinion that they have. It might make them more likely to want to buy the album and listen to the artists music. 

Production company:

The production company will be on the advert/website as it shows that the company believe in the album and also tells the audience some background information in who helped to create the album.

Website:

The website allows the audience to get some extra added bonus' and research the artist in more detail. They could offer prizes and competitions that gets the audience involved and more likely to want to buy the album.

Theme:

There is normally a theme to the advert and website. An example of this could be Ed Sheeran, his theme is 'simple' and a 'do it yourself' look to all of his adverts. It is part of the character that he has made himself in to. 

Links to purchases: 

This tells the audience where they can buy the album, and shows them the prices of it. It means that they can get involved and show support by purchasing it. 

Colour scheme:

There is normally a colour scheme for the album. This means that the buyer can recognise the album when they come to buying it. It also means that the artist can choose something that they think that the audience would like in that genre of music.

CD/DVD logo:

If there is a logo that the audience can recognise it means that the artist can use this on every album/single that they produce that the audience know. Ed Sheeran uses the little paw logo, and his fans know this as something that represents him.

Record company:

Again, this tells the audience about who was involved in producing and creating the company. It also shows the record company are proud to show that they worked with the artist and believe in them.

Artist Image:

The artist on the advert or website straight away shows the audience who it is that has made the website and means that it is easily recognisable for them.

Star ratings:

Again, this shows what other people think of the album. It looks good if the album has got a lot of stars, which at a glance shows the audience what other people, magazines and newspapers think of the album.