Thursday 11 October 2012

Digipack Analysis




This is a picture of a digipack that i analysed. It was James Morrison's album "songs for you, true to me" My teacher picked it out for me because it is similar to the genre of music that we will be doing for our music video. 

Some of the things that i noticed are that he is dressed very casually, and the colours that he is in are the same in the whole digipack. Browns, greys, and blacks, and this reflects on the back cover and the front cover too. The lighting is very bright which makes him stand up and makes him the only thing that you really notice on the front cover. They have cropped the front cover so that we can only see him and are instantly drawn to him. 

There are connotations of him sitting on the pavement by himself, it looks like he is either lost, or that he has no place to go and he is sitting there trying to figure out what he should do with himself. The back cover has connotations of him crossing to a new life, and going somewhere different. The birds eye view shot that they have used means that we can't see where it is that he is going, so it adds mystery. They have also positioned him right in the centre, which means that he stands out.

The font is large, brown and stands out. This matches with the overall colour theme that both sides of the covers seem to have. The fact that the album is called "songs for you, truths for me" makes it very personal to the audience. The "you" makes it seem like he has written and performed all of the songs for you personally, and the "me" makes the audience feel that they have a connection with him. 

His pose makes him look as if he is looking into the distance, assessing the position that he is in. The fact that they have chosen not to make him give direct eye contact to the audience makes it look as if he is lost, and doesn't know where he is going in life. This potentially might make the audience connect with him even more. He is doing a very natural pose, it doesn't look overworked, it looks like not a lot of effort went into doing it and that it is all very  natural. 

On the back cover, going up the side there is links to his Myspace and Facebook pages. This means that the audience are able to get some extra things and also look at pictures, tour dates and anything else that they might be interested in seeing. It just gives the artist another way to connect with fans and make it seem like he cares and understands what they want in an artist. 

On the other side, there is legal jargon. This has been placed specifically in this area because it means that it is out of the way and doesn't get in the way of the image. They don't want it spoiling what they have created, but it is essential to have all of the legal jargon on the cover of the album.

The song names fit in well with the look of the crossing. They have debliberatly placed the song names so that they fit in well with the striped of the zebra crossing. This makes it look more attractive and more in sync with everything else. 

The C.D choice of colour makes it look like the inside of a vinal record. This makes the C.D look like a classic, old fashioned record which fits in with all of the more toned down colours that they have decided to use. 

They have chosen to have record company at the top of the C.D, and it is quite large. This could show pride in the fact that both sides are proud of the album and want to have their name clearly at the top, showing support of the album.

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