Full Video Analysis.

Cheryl Cole - Under The Sun






The background story behind the video is that the artist, Cheryl, is meant to be working in a bar that is full of men and no women. As soon as her shift is over, she leaves the bar and shows her control over men and how she can stand up for herself and is quite cheeky and flirty. 

In the first scene, we can see and hear that its a busy place, and it sounds like a bar. This is confirmed to us at 0.05 seconds when we can see that drinks are being poured. It looks like there are only men in the bar at this point. We then see the image of a woman filing her nails. We don't at this stage know who it is although we pressume it is the artist. The filing of the nails is associated with being bored, and having nothing better to do. We then get a close up of the artists face, now meaning the audience have had it confirmed to them that she was the one filing her nails. You can see by her face that she is clearly bored and waiting for something. 

The way that she is dressed and has her hair looks very 70's. She's got her hair on top of her head with a red bow to hold it all up. We are then shown a close up of the clock, which shows to be dead on 12pm. This then shows us the significance of why she is meant to be looking bored and as if she is waiting for something. We then see her dramatically look up at the clock, and the re is a sound effect to go with this.

We are then shown a close up of her walking away. She is in a tight red skirt, and the way she is walking and the fact that her skirt is so tight makes it look very sexual and seductive. We then see her go towards a duke-box, and the way that she is bending over it again makes it look very seductive and as if she wants all of the males that are in the room to notice her and pay her attention. As she walks away from it we see her eyeing up all of the men. 

She looks very in control and as if she is a very confident person and confident in herself as a person. She doesn't seem to mind the men looking at her, infact she enjoys it and welcomes it. As she knocks into a man walking past, we see that she says nothing, looks at him and then walks away. We then see her get very close to another mans face as she pulls out a cigarette from his mouth and throws it on the floor. This again shows the audience that she is the one in control, even though she is surrounded by dominant looking males. 

The music then starts as she goes to leave the bar, and as she opens the doors and walks out, the lighting changes. In the bar, it was very dingy and smokey, but as she opens the doors light comes rushing through, and she is lit up.