Sum 41 - In Too Deep

This video is basically a story of a group of boys who are in a diving competition. They're up against tanned, good looking, muscular "jocks" who look like the favorites to win. The video is meant to tell a story about a group of underdogs that end up winning the competition. In a lot of video's there are clear story's that try to grip the viewer and make them remember the video. This video is meant to show that sometimes the 'popular' people don't always succeed and sometimes the underdogs win. 


The video the characters use a lot of eye contact to try and get the viewers attention. There is the background story of the diving competition, and then there is them actually singing and playing their instruments. There is also meant to be the humorous side of the video, that the underdogs are all very skinny, and don't look as though they have any chance. The other team are well groomed, very muscular and look like they have been properly trained to dive.