Wednesday 20 June 2012

Start of A2 Media Course.

In our first lesson back, we learnt about what a Digipack is, and how they are made so that they look attractive to the people buying them. 


A Digipack is basically a CD case. You have the front cover, the back cover and the insides. Music artists use them to show off their albums, and to try and attract people to buy them. They have to be eye catching, and look interesting and be different.




                                                                CHERYL COLE.


The more interesting and unique that they look, the more likely people are to want to buy the album. This is an example of Cheryl Cole's album. Its in black and white, to create an effect. There is also a quite sexual reference, as it doesn't look as if she is wearing anything other then the hat. It does get people interested and gets their attention. She is looking straight into the camera, which makes it feel more personal to the audience, as if she is looking at them. The swirly handwriting that says "Cheryl Cole 3 words" looks very feminine and dainty, where as she is shown in the picture as being very strong and independent. Her face is partly covered by the hat that she is wearing, this makes her look mysterious and makes her eyes look piercing. 


CEE LO GREEN.


In this image you can see that the artist Cee Lo Green is looking away from the camera, into the distance. He also has sunglasses on which means that he isn't making a connection with the audience. This could either mean that he is looking into the distance because he is 'thinking' about something, or done to make him look like he has got bit of an attitude. The writing is quite feminine for a male, with the pink swirly handwriting showing his name and the swirly blue writing showing what the album is called. 


EMINEM. 


This album cover is very different to the others. It doesn't actually show a picture of the artists face, instead it shows his lower half, which the other two didn't.  The big, bold, simple writing gets the message across to the person looking who it is, and what the albums called. The roses on the floor and the posture that he is in, as well as the curtains behind suggests that he has 'just been on stage' and that 'adoring fans' have thrown roses at him because he just gave a great performance. This is maybe insinuating that this is what the album is like, and that if you buy it you will love it. The 'Parental Advisory' mark in the bottom right hand corner shows that there is explicit content in the album. This might excite the younger generation who will probably be listening to it, and will attract them. Underneath the big, bold simple writing the quite faint swirls underneath just add a softer touch to the album.



 Of course, a digipack isn't just the front cover. It is the inside and the back as well. They need these because it gives the buyer a list of all of the songs inside so that they know what track they want to listen to and what the song is called, and the insides gives them a bit more detail about the lyrics, the artists, and who helped to produce the album itself. It is there to give people some extra information about the whole album.




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